Stephen Lawrence Day Foundation – Social Media Toolkit / Pledge Kit
This year on 22nd April 2023, the 30th anniversary of Stephen’s death, our goal is to ensure that the next 30 years look different from the last. We believe that meaningful change starts with tangible actions. If we each commit to taking one action on Stephen Lawrence Day that will positively impact the lives of young people from marginalised backgrounds, together we can honour Stephen's life and legacy, and build a fairer, kinder and more equitable society in his name.
It’s time to make your #StephenLawrenceDayPledge
"This Stephen Lawrence Day I pledge to (insert your pledge here) to make sure the next 30 years look different from the last."
#stephenlawrencedaypledge
Spread the word – tag a friend, organisation or brand and challenge them to make their own #stephenlawrencedaypledge
TAG The Stephen Lawrence Day Foundation (SLDF) on your posts. This way, we’ll see and engage and potentially share.
Facebook
@sldayfdn
Simply put an @ symbol and begin writing the name to tag on Facebook. A drop-down menu will appear; select the verified account.
Twitter
@sldayfdn
Instagram
@sldayfdn
LinkedIn
@Stephen Lawrence Day Foundation
TikTok
@sldayfdn
Use HASHTAGS in your captions. Hashtags help expose your posts to new people, as well as help The Stephen Lawrence Day Foundation, find your content.
Hashtags to use:
#stephenlawrencedaypledge #SLDay23 #StephenLawrenceDay #SLDF30YearsOn #StephenLawrence #BecauseOfStephen #ALegacyOfChange #LiveYourBestLife
Social media best practices indicate the number of hashtags
to use per post are:
Facebook: 0-1
Twitter: No more than 1 hashtag per post
Instagram: No more than 3-7 hashtags
LinkedIn: 1
TikTok: 2-3
On desktop, right click “save image as” or on mobile, press & hold until a prompt pops up and save image on your camera roll.
